And his name is Bill. It’s kinda funny, my missus calls it a “man crush”. I don’t think of it quite that way. But it’s a truly amazing thing because one relationship can change a life. Completely. Yea yea… I know. I’m 2nd gen SEO because I started around 1998. There’s lots of folks that look to me as one … Read More
Top 10 Most Interesting Google Search Patents of 2019
What started with a convo with Dave Davies and then taken further when Bill Slawski and I were chatting, is apparently now a thing. LOL. Most of the SEO world doesn’t really have an interest in information retrieval, never mind (Google) search patent awards (unless they can glean something to manipulate). But hey… let’s do this.. (be sure to read … Read More
David Harry – A lifetime in the SEO community
The other day I was looking for something I’d written but couldn’t remember where it was. The ensuing Google search was a bit enlightening. It turns out I’ve done a TON of writing over the last 15yrs. And that doesn’t even include the 200+ podcasts and Video sessions either. Well, it’s time to start documenting it. Yea, mostly just for … Read More
Is Google using CTR as a ranking signal?
So, I came across someone asking about a service today… a service that you pay to click on your SERP listings… because, well, that’s going to rank your pages better. Right? Well… shit. Get it through yer heads folks. User actions are NOT being used to rank web-pages. It really doesn’t make sense that they would. As Matt (Cutts) told … Read More
The Secret to Google SEO; more Sarsaparilla
I get it now. It was always RIGHT THERE the whole time. I was constantly noticing Google’s little reminders based on which site I was logged into via Google Analytics / Search Console….. regardless of the query lol. Fine, I get it. They want me to start spamming the SERPs with my target terms. It makes me wonder if it’s … Read More
Are you a Google dork?
How Google Hacking can put you at risk; Every once in a while I stop to think; “should I even write this post?”. The issue being that sometimes highlighting something might give the baddies ideas, even though we’re trying to educate folks against the risk. The last time we ventured into that realm was a post a wile back on … Read More
Beyond Word Vectors; Google Paragraph Analysis
We’ve all heard a ton about Google’s RankBrain over the last while, and even yours truly delved into it and into a word vector patent as well. But there’s been something that wasn’t quite complete. Something my geek friends and I have considered as waiting for the other shoe to drop. You see, from all that we’ve learned, ol’ RankBrain … Read More
RankBrain – The Word2Vec Patent from Google
Is it part of Google’s RankBrain? Probably worth learning more about. Last fall Google started talking publicly about their new “RankBrain” approach and to this day, the SEO world seems to be somewhat confused on what exactly it is. At the core it’s a system that uses words as vectors to better understand and predict results to queries they serve … Read More
SEO Benchmarks and KPI
How to measure SEO success Recently we learned that most SEOs still consider that rankings are a performance indicator, just less of a value than in the past. Or at least according to a recent poll we held. This all begged the question, what ARE the metrics of measuring SEO success? Well, in short, there is no cookie cutter approach … Read More
Query classification; understanding user intent
What exactly is the function of a search engine? In simplest terms it acquires, stores and returns information (from the web). Ok, simple enough. But we’re talking about people here, people seeking information. How they interact with the search engine is often a huge problem. What is the user intent? A good way of starting to pick apart that puzzle … Read More
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