Query classification; understanding user intent

tecliveTechnical SEO

What exactly is the function of a search engine? In simplest terms it acquires, stores and returns information (from the web). Ok, simple enough. But we’re talking about people here, people seeking information. How they interact with the search engine is often a huge problem. What is the user intent? A good way of starting to pick apart that puzzle … Read More

Google page layout algorithm; page segmentation gets a new twist

tecliveTechnical SEO

A while back, the folks at Google were talking about their ‘Page Layout Algorithm‘ which by and large discusses how users might not be all that keen on having ads above the fold; “… we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. … Read More