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A while back, the folks at Google were talking about their 'Page Layout Algorithm' which by and large discusses how users might not be all that keen on having ads above the fold;

"... we've heard complaints from users that if they click on a result and it's difficult to find the actual content, they aren't happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this change. If you click on a website and the part of the website you see first either doesn't have a lot of visible content above-the-fold or dedicates a large fraction of the site's initial screen real estate to ads, that's not a very good user experience. Such sites may not rank as highly going forward. "

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What exactly is the function of a search engine? In simplest terms it acquires, stores and returns information (from the web). Ok, simple enough. But we're talking about people here, people seeking information. How they interact with the search engine is often a huge problem. What is the user intent? A good way of starting to pick apart that puzzle is by classification of query types. And that's what we're going to be looking at today.

To understand what a user truly wants when searching for something you'd need to ask each user what it is they are after. While that works for the offline mom and pop store, it isn't at all feasible for a search engine. Thus an automated approach needs to be taken. What's more limiting, is that they have to infer intent from very few words and little in the way of (explicit) interaction.

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